Darling Communications celebrates National Equal Pay Day. Today, April 4, 2017, highlights the wage gap between men and women. It is held every April to symbolize how far into the year women need to work to make what men did in the previous year.
Darling Communications’ primary initiative engages senior executive men to play a significant role in accelerating women’s leadership and professional opportunities. As the CEO of Darling Communications, I encourage men to take a look in the mirror and ask themselves, “Are we part of the problem or part of the solution?” If you’re part of the problem, join your male and female counterparts who intentionally problem solve in this area.
Senior executive males have more power than they realize. Men of influence and power can make change for women, today. Here are four strategies senior executive males can utilize to move the inequality needle in a positive direction:
- Start by advocating and championing equal pay within your work environment.
- Raise awareness to the impact lower wages have on the quality of women’s lives. Ask yourself a personal question considering, “If 23 cents were taken out of every dollar I brought home, how would that significantly impact quality of my family’s life?” Let the answer move you to action.
- Recognize and openly highlight female employees’ contribution to the growth of the company and the bottom line.
- Make equality within your business a “Core Value” simply because it’s the right thing to do, and to attract and recruit the best female talent. Essentially, you’re holding the corporate ladder supporting qualified and talented women’s climb to sit alongside their male counterparts at the leadership table.
For more information on what your organization can do to champion equality in the workplace, contact Darling Communications at firstname.lastname@example.org for a consultation.